A Comparison of Different Kinds of Advertising Essay

A Comparison of Different Kinds of Advertising Advertising is a multi-million pound industry. Advertising is the act of promoting products, jobs or services by informing the public of the product’s worth. Advertising is a powerful but expensive way. Advertising has dichotomy as it falls into two main categories. One of which is product advertising. Product advertising is a collective term for public announcements designed to promote the sale of specific products or services. For example, adverts of coco-cola, Audi, Levi’s jeans. The second category is for Issue advertising which promotes public welfare. It is used to raise awareness and to get donations to help people and animals. Advertising†¦show more content†¦The sun is just setting which is the hardest time to drive and this is showing how safe and easy the car is to handle. The father is driving and the boy is sitting at the back showing the viewers how spacious the car is whilst also showing the car have interior leather seats. The car is as well as being driven through many types of scenery. This shows Audi is practical and reliable, yet a classic car. The car is driven through all different types of terrain showing how durable the car is as well as being driven through late day and night and through difficult weather showing the car’s excellent performance and safety. The car passes a fair ground, which is of great interest to the boy due to the bright colours. The car then stops at the lights and father taps on the steering wheel showing he is in a hurry The man doesn’t drive through, the lights, as he has faith that the car to get him there in time. They go through a tunnel and then pass a scary looking man but the father and son doesn’t seem at all frightened. This shows the safety of the car, the protecting them from the outside world. Eventually, the car reaches its destination and it’s now night and raining. The father quickly rushes out of the car mistakenly leaving his son in it showing one again the safety of the car, as the child is not fearful of being alone. Realizing his mistake heShow MoreRelatedEuropean Advertising vs. American Advertising Essays872 Words   |  4 PagesEuropean Advertising vs. American Advertising ------------------------------------------------- Research Paper ARS 230 The main aspect of advertising is to ‘get more bang for the buck’, to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. 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At timesRead MoreAdvertisement Is An Essential Part Of Our Social Life1248 Words   |  5 Pagestoday`s world. Advertising industry imposes us what we want or what we seem to want in our lives. Advertising industry sets unrealistic goals for men and women showing them how they must look and behave to be popular. No need to be a psychoanalyst to see how objectification and sexualization of both genders distorts perception of consumers. And it is getting very difficult in our world to understand how much your own image of a â€Å"real man† or a â€Å"real woman† was influenced by advertising. So in thisRead MoreAnalysis Kentucky Fried Chickens Cross-Cultural Marketing Strategies1273 Words   |  6 Pageslanguage, and the social aspects of biology, this essay describes how KFC takes components philosophy and geography as cultural identity into account in marketing its products and services to consumers, with example explanations. 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Shopbot-Inc is established in 2004, it has sales, development and marketing teams aroundRead MoreEthics in Corporate Communicatons Essay1137 Words   |  5 Pageslaw of the land. In fact there are many interpretations and definitions for ethics. In Corporate Communications there is a totally different set of code of ethics. The standards for professional communicators are similar to each other and they also have their differences in relation to their actual profession. I am going to compare and contrast the different codes of the major associations of professional communications. I am going to discuss o ne from the Journalist profession: The SocietyRead More Comparing the Artwork of Dr. Seuss and Rube Goldberg Essay749 Words   |  3 Pagesbackground that is often overlooked. Many fans do not know that the beloved children’s book author actually began his career drawing cartoons for magazines and advertisements (â€Å"The Advertising Artwork of Dr. Seuss†). In many of his advertisements and children’s books he has amazing elaborate machines that complete different tasks. This aspect of his artwork has many similarities to another famous cartoonist, Rube Goldberg. In this essay I will be comparing the artwork of Dr. Seuss to the artwork ofRead MoreMarketing Analysis : Price And Brand Image1572 Words   |  7 PagesIn these modern days, consumers are bombarded with brands and advertising from different companies and they have a lot more options when it comes to purchasing a product. They usually rely on both intrinsic and extrinsic cues to solve their problem regarding to the quality of products. Consumers have to make their purchasing decision under various uncertainties and circumstances regarding to the product itself and its attributes as Cox (1962, p. 413) stated that ‘consumer s task in evaluating a

Benefits Of Legalizing Medical Marijuana - 1076 Words

For many centuries in ancient India cannabis was a major component in religious practices as well as in medical practices. Most parts of life incorporated cannabis of some form. Marijuana is a psychoactive drug made from the cannabis plant. It is sometimes used as a recreational drug by a few individuals, medical ailments and for spiritual purposes as well. The key element in marijuana is the delta-9-tetrahydrocannabinol (THC). This psychoactive component is found in the leaves of the plant (Ethan B Russo, 2013). This essay will demonstrates the advantages of legalising medical marijuana such as treatment for pain relief, nausea and vomiting. Then it will examine disadvantages which includes impaired cognition, issues with memory retention, intoxication and heightened heart rate and blood pressure. Medicinal marijuana is best known for its ability to act as a pain killer. It proves its usefulness especially during extreme pain that may be caused by spinal injuries or arthritis. In an New York article published in 2005, Dr. Shipley said, â€Å"In healthy volunteers, the drug caused no psychoactive effects. But there has been only one small trial showing that the drug provided better pain relief than a placebo.† It was also reported that â€Å"New drugs are not expected to reach the market for a few years, and many may fail or have unacceptable side effects. Still, the void left by Vioxx has buoyed companies like NicOx, which two years ago faced a bleak future when a big drug companyShow MoreRelated The Economic, Medical and Industrial Benefits of Legalizing Marijuana1710 Words   |  7 PagesThe Economic, Medical and Industrial Benefits of Legalizing Marijuana Marijuana is the dried flower clusters and leaves of the hemp plant when taken to induce euphoria. Marijuana has been in existence for centuries even Magellan spoke of it during his trip to India. In his log he spoke of a plant that you smoked that made a man drunk without drinking. 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Lewis Carroll Argumentative Essay Example For Students

Lewis Carroll Argumentative Essay DuPont 1JabberwockyLewis CarrollJabberwocky: Sense or NonsenseTwas brillig, and the slithy tovesDid gyre and gimble in the wabe;All mimsy were the borogoves,And the mome raths outgrabe. Beware the Jabberwock, my sonThe jaws that bite, the claws that catch!Beware the Jubjub bird, and shunThe frumious Bandersnatch!He took his vorpal sword in hand;Long time the manxome foe he soughtSo rested he by the Tumtum tree,And stood awhile in thought. And, as in uffish thought he stood,The Jabberwock, with eyes of flame,Came whiffling through the tulgey wood,And burbied as it came!DuPont 2One, two! One, two! And through and throughThe vorpal blade went snicker-snack!He left it dead, and with its headHe went galumphing back. And hast thou slain the Jabberwock?Come to my arms, my beamish boy!O frabjous day! Callooh! Callay!He chortled in his joy. Twas brillig, and the slithy tovesDid gyre and gimble in the wabe;All mimsy were the borogoves,And the mome raths outgrabe. 1886DuPont 3ParaphraseIn attempting to paraphrase this particular poem it must be considered that it derived from a book written almost purely of nonsense. Many of the words in this poem are the own creation of the author and only he knows the real interpretation. However, some of the words have been described in the book and others in letters by the author. The words of the previous poem are often a combination of two, maybe even three words, all put into one, while others are just nonsense and for the amusement of the reader. All things considered, here is an attempt at a line by line paraphrase of the poem Jabberwocky. Jabberwocky: Sense or NonsenseIt was evening, and the smooth active badgersWere scratching and boring holes in the hill-side;All unhappy were the parrots;And the grave turtles squeaked outBeware of the Jabberwock, my son!Of its jaws that bite, and its claws that catch!Be aware of the Jubjub bird, and shunThe fuming and furious Bandersnatch!He took his mighty sword in hand:For a long time he sought after his enemy from the Isle of Man-So he rested by the Tumtum tree,And stood there a while in thoughtDuPont 4And, as in uffish(a state of mind when the voice is gruffish, the manner roughish and the temper huffish thought he stoodThe Jabberwock, with fire in his eyes,Came blowing unsteadily in short puffs through the tall and foggy wood,And it bleated, murmured, and warbled as it came One, two! One, two! And through and throughThe mighty blade was used in battle!He left it dead, and with its headHe went triumphantly galloping backAnd have you killed the Jabberwock?Come to my arms, my radi ating son!O fabulous and joyous day! Beautiful! Good! Fair!He chuckled and snorted in his joy. It was evening, and the smooth active badgersWere scratching and boring holes in the hill-side;All unhappy were the parrots;And the grave turtles squeaked outDuPont 5Blake DuPontMs. BennerWorld Lit. 2 November 2001Everyone as a child listened to their parents read them fairy tells and tall tales. Whether or not the child understood the story he knew he enjoyed it. Alice in Wonderland is one of the most famous childrens stories. Even though half of the writing did not make sense the reader would still be interested and entertained. To fully understand the writings of Lewis Carroll, a person must look at his past, get opinions from other authors and come to a conclusion on their own whether Carroll was a nonsense writer or gifted childrens writer. To clearly understand Carrolls writing and form their own opinion, one must understand his past. Lewis Carroll, formally Charles Lutwidge Dodgson, was born at Daresbury, Cheshire, on January 27, 1832. His parents were Charles and Frances Dodgson. His father was a clergyman. He was the oldest of 11 children. All through his life he loved to write, and take photographs. He was an English mathematician and writer. Educated at Rugby and Christ Church, Oxford, where he spent the rest of his life(Blake 63). He was deacon in the Church of England, as a child he suffered from a number of physical ailments. As a boy, he was subject to ridicule due to a stammer causing an introverted shyness with his peers. He was also left-handed which was considered a correctable disorder during the Victorian Era. Young Dodgson would work with various specialists to correct both his stammer and his left-hand usage, but the only real lesson he DuPont 6learned was the feeling that something was not right' (Bla ke 65) . He expressed his sense of displacement with the analogy of trying to fit a right-hand foot / into a left-hand shoe (Carroll 189) . These problems caused Dodgson to withdraw from his peers, and, thus, he never quite mastered the art of relating to boys of his age. Humanity And Politics In Gullivers Travels EssayDuPont 11BibliographyBlake, Kathleen Lewis Carroll. Dictionary of Literary Biography. Ed. Ira B. Nadel, William E. Fredeman. Rev. Ed. 18 vols. Detroit, Michigan: Gale Research Company, 1983Carroll, Lewis. Alice in Wonderland. Norton Critical Edition. New York: W.W. Norton and Company, 1992. Carroll, Lewis, Microsoft Encarta Online Encyclopedia 2000http://encarta.msn.com 1997-2000 Microsoft Corporation. All rights reserved. Connell, Kate. Opium as a Possible influence upon Alice Books 22 Mar 2000. The Victorian Web. http://landow.stg.brown.edu/victorian/victov.html. Egoff, Sheila A. Worlds Within: Childrens Fantasy from the Middle Ages to Today. Chicago: American Library Association, 1988. Empson, William. Alice in Wonderland: The Child as Swain. 1935. World Literature Criticism, 1500 to the Present. Ed. James P. Draper. Vol. 1. Detroit: Gale, 1992. 634-35. Sewell, Elizabeth. The Field of Nonsense London: Chatto and Windus LTD., 1952. Smith, Karen Lewis Carroll. Dictionary Literary Biography. Ed. Meena Khorana. Rev. ed. 163 vols. Detroit, Michigan: Gale Research Inc., 1996

Business Reporting and Strategic Planning

Question: Describe about the Report for Business Reporting and Strategic Planning. Answer: Introduction In present scenario, every business depends on computers for every type of task from data entry to reporting and strategic planning. The software are the basic need of companies for communication, entertainment and reporting tools. The need of accounting software is very obvious as there is severe requirement of tracking assets and handling transactions on regular basis. MYOB is an accounting software that is being used by small traders and new start-ups in Australia. LiveAccounts is its first accounting software that is based in cloud based accounting solution. This software has minimized functions specially designed for small businesses. By using this software small businesses can easily manage finances on cloud anytime anywhere through internet. (R2bmanagement.com.au, 2016) The complete business data is saved on cloud. It makes the information available at all times in updated form. Due to cloud storage the data is stored on a centralized cloud server. This server is shared among all the employees of company. It has a very simple and clear interface, which allows all the basic functionalities in very easy manner. As the application is very light weighted, it can easily accessible through virtual machines. (BIT, 2016)This software provides the facility of raising invoices, payroll generation on monthly basis for employees, track expenses of organiz ation and the managing GST online. Automatic banking integrated feeds will ensure the income tax calculation, deductions and bonuses features. History MYOB accounting software is the short form of Mind Your Own Business. It is a well-known brand name of an Australian MNC. This company deals in the software related to accounting, retail, CRM, HRM, tax products and payroll software along with web hosting support for small and medium sized businesses. These products are mainly adopted in Australia and New Zealand. This company was started in 1980 founded by Christopher Lee and Teleware Inc. Teleware was later on adopted by Best software Inc. in 1993. It is a public sector company having headquarter at Glen Waverley, Victoria in Australia. Literature Review Development The MYOB software is available in two versions the trial version and licensed version. (Myob.com.au, 2016) The trail version is available for limited time period (30 days) and it can be converted anytime in the licensed version. Trail version is used for evaluation purpose only. In case of trail version user can create and access company files for 30 days only. After it user must purchase the full version of this software. Adoption As per the MYOB business letter reveals that near about 35% Australian companies having their own websites and only 18% of them are actively using social networking sites for the promotion of their business. (Theicehouse.co.nz, 2016) The most of the users who are actively using the social media in present conditions in Australia are 27%. This figure can be classify as 24% of users who belong to age group 18-39, 22% business owners who belong to Retail and Hospitality, 20% businesses spend on advertise on websites and only 20% of businesses use SEO/SEM in their market trends. Current market size Although the earlier data available explains about the low adoption of technologies in business but the latest figures shown by MYOB CEO Tim Reed explains that online marketing is now growing in Australia. (Growthpath.com.au, 2016) MYOB has gained a huge rise with the completion of Banklink purchase in Australia recently. MYOB has disclosed that it has successfully completed the purchasing of accounting solution provider of New Zealand named Banklink Other Leaders In the accounting software market of Australia, there are three main big companies on limelight, MYOB, Intuit and Xero. (Heber, 2015) The main competition among these companies is for dominance. This software provides the convenience of tracking accounts in a simple way. The need of physical books, invoices is now not necessary and all the decisions regarding cash flow can be manage through the software. The main objective of all these companies is to capture the market share, and they are actively involved to do anything for this. There is a huge contribution of these companies in the market share of accounting software. MYOB has built successfully its own offering and managing its market share between $AU831.7 and $AU833.8 million. If we discuss about the Xero, it is a new venture which spends near about $250 million on the software development. The company has more than 400000 clients across the globe, which uses transactions and invoice services of the software in the ratio of 240:95 The Intuit is also planning for the heavy investment in Australia. The accounting software has a wide scope in the Australian market. Intuit has developed the functioning of PDF data extraction, which supports the data extraction from bills and automated entry in software. MYOB is now in condition of valuing the company at a very impressive enterprise vale that exists in between $A2.34 and $A2.69 billion. As per the Evans and Partner the analysis figures if all these three companies can be represented as: Discussion Competitive advantages As we have seen that there is a huge competition between MYOB, Xero and Intuit in the market of accounting software. In this section we are going to elaborate the comparison between the Xero and MYOB and the outcome is that both products have their own advantages and disadvantages. Not any of the products is completely fit the need of customer. For example if there is requirement to handle exchanging of transactions and stock control then MYOB is much preferred as compare to Xero. If we have to deal with small sized business then Xero is preferred and it offers the services in very easy and simple manner. (Itseducation.asia, 2016) Because of the competition every company tries to provide the services in an efficient and much better way. Following are the advantages on various parameters: MYOB provides the online services with the facility of cashbook having cost of $16 per month and the accounting facility on the cost of $29 per month. MYOB facilitates the Account right live that can be used on desktops and is not fully online. Although it has slow speed and higher cost but it will be resolve in the coming future as per the commitment of MYOB. MYOB provides the Account right premier that is available for desktop only and it has the capability to handle the management of inventory and foreign exchange. This is used mainly in large business organizations. MYOB provides the facility of data storage on cloud also. Thats why the data security must be taken seriously. The software has the option of security implementation that is very secure for online banking system. MYOB live is the cloud product that can be used in online as well as in offline mode. There is provision to toggle between the two modes. Only we have to deal with the versions that will be created in this case by syncing data on regular basis. Challenges The major concern in the implementation of MYOB is providing data security. (Technologies, 2016) This is the major concern as the software can be accessed in online way and it increases the chances of vulnerability issues. Although MYOB has very high security architecture, some of the organizations are not able to follow security aspects. Second challenge regarding MYOB is that it is not an easy to use software, the employees of organization must be trained for this. Third challenge is that some of the organizations are not able to take advantage of cloud automation through MYOB. It is very difficult to arrange appropriate training sessions or webinars for the MYOB essentials. Recommendation Although MYOB is very efficient software but for the successful implementation we must pay attention towards the following key factors: (Myob.com.au, 2016) Security aspects Protecting the sensitive information from unauthorized access is very important. In MYOB the company files can be secure by taking appropriative security measures. (Myob.com.au, 2016) System credentials It must be ensure that the company files must be secure. This can be possible by providing appropriate credentials to each user account. Passwords must be strong as per the pattern specified, such as it must contain minimum 8 characters long having combination of alphabets, numeric and special characters. Protecting files It must be ensure that company files must be secured by applying password. In MYOB files can be protected through AccountRight. By using this feature a password can be set for every user even for specific task, they can perform in company files. Using Firewall In every business organization, the systems must be protected by using a firewall. It restricts internet users for accessing system. To install the firewall on system, windows XP or above operating system can be used. Protection form Malware Computer viruses and malwares can proved themselves dangerous from the security concerns. Before downloading and storing any file on the system, it must be scanned for any virus or malware attack. Conclusion The conclusion of this literature review can be elaborated as the accounting software is the basic need of business organizations in Australia. (Bookkeepers Sunshine Coast, 2013) MYOB is software which can be used for various activities to overcome the errors and difficulties those were present in traditional manual system. Computerized system is integrated in well manner and once the data is inputted in the system, it will be recorded in different records at the same time. Using accounting software will lead a high speed processing in automated form which will generate accurate and fast invoices, purchase order and payroll documents. These are some of the positive points of using MYOB as accounting software. If any user wants to use this software he can download the trail version and after having look of various services they can go for full version. References R2bmanagement.com.au. (2016). An Introduction to MYOB LiveAccounts | Articles. [online] Available at: https://www.r2bmanagement.com.au/articles/405/an-introduction-to-myob-liveaccounts [Accessed 15 Aug. 2016]. Heber, A. (2015). The cloud accounting supremacy war in Australia. [online] Business Insider Australia. Available at: https://www.businessinsider.com.au/charts-the-battle-for-supremacy-in-australias-cloud-accounting-market-2015-4 [Accessed 16 Aug. 2016]. Myob.com.au. (2016). MYOB Security Recommendations. [online] Available at: https://myob.com.au/myob/australia/myob-security-recommendations-1257829253909 [Accessed 16 Aug. 2016]. Technologies, R. (2016). MYOB: Benefits and Challenges for your Organisation. [online] Blog.rgtechnologies.com.au. Available at: https://blog.rgtechnologies.com.au/myob [Accessed 16 Aug. 2016]. Itseducation.asia. (2016). The Advantages of Using Computerised Accounting Software, MYOB, Mind Your Own Business. [online] Available at: https://www.itseducation.asia/computerized-accounting.htm [Accessed 16 Aug. 2016]. Myob.com.au. (2016). Development-X | add-on developer for MYOB accounting software. [online] Available at: https://myob.com.au/addons/developer/40/developement-x/ [Accessed 16 Aug. 2016]. Growthpath.com.au. (2016). Review of Cloud Accounting (Xero, Saasu, MYOB Essentials, QuickBooks) | Business IT. [online] Available at: https://www.growthpath.com.au/Business-IT/review-of-myob-liveaccounts-and-xero-accounting-in-the-cloud.html [Accessed 17 Aug. 2016]. Theicehouse.co.nz. (2016). Key sectors leading online business adoption MYOB Findings. [online] Available at: https://www.theicehouse.co.nz/key-sectors-leading-online-business-adoption-myob-findings/ [Accessed 17 Aug. 2016]. BIT. (2016). 7 accounting packages for Australian small businesses compared: including MYOB, QuickBooks Online, Reckon, Xero. [online] Available at: https://www.bit.com.au/Review/344651,7-accounting-packages-for-australian-small-businesses-compared-including-myob-quickbooks-online-reckon-xero.aspx [Accessed 17 Aug. 2016]. Myob.com.au. (2016). MYOB Add-On Centre | find great 3rd party tools to augment MYOB Business Management Software. [online] Available at: https://myob.com.au/addons/category/26/network-security/ [Accessed 17 Aug. 2016].